Have you ever tried to
appreciate the night sky with
just the naked eye?
Even in the most optimal conditions, your appreciation has limits. Stars twinkle but only like fading pin-pricks. Planets glow but only like dim specs that fail to hold our attention. Meteors become visible but only like underwhelming golf balls crawling in slow motion.
Grab a telescope and your perspective completely changes.
Stars and constellations radiate
beauty and electricity
Planets millions of miles away beam brightly while offering observation and understanding once never thought possible. Meteors are seen for what they are; miles-wide, millions-of-pounds-heavy masses of rock, dust, and energy tumbling and spiraling through outer space.
Here’s the point: when the night sky is magnified, so is everyone's appreciation of it.
The same is true of your business,
nonprofit, ministry or church.
Your stories magnify all that you have to offer. All of a sudden, what you bring to the table is bright, in focus, and feels close enough for everyone to grab hold of. And that's exactly what they'll do.
So why are you asking your audience and customers to see your organization through a naked eye?